On Expectancy Norms in E-C Translation of Trade Names of Drugs in Light of Chesterman's Theory of Translation Norms

Based on Chesterman's theory of translation norms, this research analyses the Database of Imported Drugs (DID) of State Food and Drug Administration (SFDA) to explore the expectancy norms in E-C translation of trade names of drugs. It is found that there are four expectancy norms in E-C translations of trade names of drugs: mental expectancy norms, cultural tradition norms, translation tradition norms, and law norms. The translators should obey the norms to make the translated versions accepted in the target culture.